All about Wine

Local Businessman brings a taste of Southern Germany to the Region

When local businessman Des Jones, from Leicester, first visited the region of Wurtemburg, SouthWestern Germany 32 years ago he hadn’t anticipated what an impact the region would have on his life and how that first visit would effect and navigate his future career in years to come, back home here in the Midlands. Surrounded with breathtaking scenery of manicured vineyards upon rolling hills, tipped with magnificent Hansel and Gretel German châteaux’s the allure of the region through panoramic eyes is not hard to see.

Being one of the most prosperous states within Germany, one
of the main economical channels for the area is through its
production of wines with some of Germany’s largest wineries
such as Durrenzimmern, Cleebronn-Guglingen and Dyade52 within the area, producing
vines along the river Neckar and its tributaries, with the oldest
plantations going back to the Roman era.

Internationally there has always been a mixed reputation
towards germanic produced wine with some consumers
within the export markets associating Germany with the
world’s most elegant and aromatically pure white wines while
others more stereo typically see the country mainly as the
source of cheap, mass-market semi-sweet wines such as
Liebfraumilch,which being produced in the northern areas of
Germany is obviously a million miles away from the cultivated
wineries in the south western regions.

Among Wine Enthusiasts, Germany’s reputation has primarily been
based on wines made from the Riesling grape variety, which at its
best is used for aromatic, fruity and elegant white wines that range
from very crisp and to well-balanced, sweet and of enormous
aromatic concentration. Predominantly and historically a white
wine country, red wine production within the region emerged
in the 1990s, primarily fuelled by domestic demand, and the
proportion of the German vineyards devoted to the cultivation
of dark-skinned grape varieties has now developed to over
a third of the region. For the red wines, Spätburgunder, the domestic name for
Pinot Noir, is in the lead.

So where and how did the region inspire local businessman
Des Jones you may ask? Professionally trained as a teacher
and since securing roles such as departmental head of a large
music faculty within the area as well as previous Managing
Director of a sports utility company, Des’s desire for business
and passion for precision and success is second to none and is
totally unquestionable. Fuse these proven skills with his desire
for the southwestern areas of Germany, his love of the region
and his refined palette for quality and fine wines and you can
clearly see the base foundations ofWinehaus, Des’s recently
launched German wine business here within the UK.

Selling over 35 different fine german wines, the extensive
ranges vary from crisp, white wines through to more heavy
bodied reds, light sparkling sekts (similar to Cava), light and
fruity reds to organic ranges, gifts sets and many,many more.
With paths already paved for national distribution, the
extensive ranges distributed through Winehaus will shortly
be available on supermarket shelves boasting the very latest
range which is called Dyade 52, a collection of 3 tiers of fine
wine as well as more everyday products being available in
local bars and restaurants.

All of the products are now readily available for purchase
through the Winehaus website which is as follows:
www.germanwinestore.co.uk
Prices start from a humble £6.95 a bottle online. With a local
businessman behind, why not look to refine your palette and
discover the passion that Des found all of those years ago
within the southern western german region.

By: Heidi Dodkins

Prepare Your Palette, 3.5 out of 5 based on 2 ratings